A growing number of celebrities and VIPs — worried about kidnapping or violent attacks — are demanding armored cars that are as luxurious as limos.
Some companies that specialize in armoring vehicles say the luxury segment now makes up more than more than half of their overall sales, and the market is growing by over 10% per year.
According to the International Armoring Corporation, roughly 25,000 new armored vehicles are produced each year. Many of them are shipped to dangerous areas in the Middle East and Africa.
Executives at auto armoring firms say the upscale trend began about five years ago as companies started looking for ways to protect their top executives.
A typical armored car can be uncomfortable and purely functional.
But many clients now demand features such as interior flatscreen TVs, massage chairs, suede upholstery, premium paint jobs and night vision cameras, in addition to the traditional armoring…
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