The Roto Virtuality Chair breaks with the VR headset mold

Originally posted on digital u:th:
If 3D printing and wearable technology were the breakout technologies of 2014, virtual reality (VR) is poised to be the breakout star for this year. Companies from Sony to Steam have been rushing their VR devices or VR-compatible platforms to market. Most of those have confined their efforts to the now-iconic VR headset that focuses on visual and audio aspects of the illusory environment. Until now. The Roto VR chair allows gamers to control their movement inside the VR environment with their entire bodies through a combination of swiveling the chair and depressing foot… Continue reading The Roto Virtuality Chair breaks with the VR headset mold

Texas Bus Company Caters to Fed-Up Air Travelers

Originally posted on StratGo Marketing. Plug-in marketing department services.:
You might think the bus transportation business – and bus operator marketing – are boring. That’s the wrong answer in Texas, where a new company offers a unique transportation option to fed-up Lone Star State travelers. Credit: Vonlane. Vonlane puts a smart-differentiation twist on the old-fashioned bus ride.  It’s a reminder that when you think like an end-user, you may find a path toward commercially successful differentiation. Vonlane demonstrates, at least sometimes, that what appears to be a commodity product or service doesn’t have to be the same as everyone else. (On… Continue reading Texas Bus Company Caters to Fed-Up Air Travelers